The Development of Illusion and Reality in Tithe Essay Example for Free

The Development of Illusion and Reality in Tithe Essay Opponents have historically overlooked the primary reasons for it’s against to plastic surgery. It promotes a continuing descent into all things vain. Rather than accepting their perceived flaws, growing, and developing character, they take a chance going under the knife. Plastic surgery rarely produces the desired results and creates unhealthier obsession with things that would be relatively trivial in a mentally healthy person with proper priorities and emotional disorders. Even if, by some miracle, someone is completely happy with their surgery, it only serves to perpetuate the cycle; for themselves and for others. The obsession doesnt go away in these people. Their thinking inevitably moves on to having more things done. The plastic surgery craze is insidious because it targets those who are obsessed with their outer appearance, not whats important. Furthermore, the demand for cosmetic plastic surgery increases despite the increasing cost, in contrast to other traditional goods for which demand typically declines as price increases. Cosmetic plastic surgery has moved beyond the stage of being an exclusive privilege of the rich and famous. Nevertheless, cosmetic plastic surgery is one of the medical specialties exposed to a substantially high risk of malpractice claims. Most malpractice claims in cosmetic plastic surgery are not consequences of technical faults but because of inadequate patient selection criteria and lack of adequate communication between patient and surgeon. Proven efficient training, careful utilization of computer imaging techniques in association with the adoption of simple precautions and guidelines and adequate communication along with a completed patients consent form are important essentials in case of medical litigation. .Mental and emotional stability are increasingly taking a backseat to physical appearance. People just dont realize what theyre doing to themselves because they have never really valued anything other than physical appearance in the first place. The fact that these things arent obvious to more people truly shows where our culture is heading. Just think about this question: Is the freedom to do whatever we want with our lives a valuable passport even to overpass the limits of morals and ethics. People generally arent against plastic surgery. Theyre against people who look perfectly fine getting their face cut up because they want to look like their favorite celebrity. Opposition A new survey shows that more than half (51%) of all Americans regardless of income approve of cosmetic plastic surgery, this is a 3% increase from 2009. According to the February 2011 report, 52% of respondents with an income of under $25K approve of cosmetic surgery (48% of respondents with an income between $25K-$50K approve, 45% of respondents with an income between $50K-$75K approve, and 56% of respondents with an income above $75K approve) and 29% of the respondents who earn under $25K would consider cosmetic surgery for themselves. â€Å"As the numbers suggest people in every income bracket, single or married, male or female, view plastic surgery as a reasonable option today,† said Felmont F. Eaves III, MD, President of The American Society for Aesthetic Plastic Surgery (ASAPS). â€Å"Taking care of yourself and paying attention to physical appearance is increasingly important to everyone. As both traditional surgical procedures have been improved and refined, and new nonsurgical options have become available, aesthetic plastic surgeons have more to offer to our patients. † Other key findings of the study include:53% of women and 49% of men say they approve of cosmetic surgery. 67% of Americans would not be embarrassed if their friends and family knew they had cosmetic surgery. 27% of married Americans and 33% of unmarried Americans would consider cosmetic surgery for themselves, now or in the future. 67% of white Americans and 72% of non-white Americans say they would not be embarrassed about having cosmetic surgery. Most Americans (71%) said their attitude toward cosmetic surgery had not changed in the last five years, though 20% said it was ‘more favorable. ‘Out of all age groups, men and women between the ages of 18 and 24 are the most likely to consider plastic surgery for themselves now or in the future (37%). 77% of Americans 65 or older say they would not be embarrassed abouthaving cosmetic surgery. The study was commissioned by the American Society for Aesthetic Plastic Surgery (ASAPS) and conducted by the independent research firm innovate. According to 2010 ASAPS Cosmetic Surgery Statistics, almost 9. 5 million cosmetic surgical and nonsurgical procedures were performed in the United States last year. Women had nearly 8. 6 million cosmetic procedures (92 percent of total) and men had more than 750,000 procedures (8 percent of total). Overall, the number of surgical procedures increased by almost 9 percent and nonsurgical cosmetic procedures decreased 9 percent from 2010 to access the complete 2010 ASAPS Statistics. A 2004 study published in the official medical journal of the ASPS, Plastic and Reconstructive Surgery found that deaths occurring at office-based surgery facilities are rareless than 1/4 percent. More than 400,000 operative procedures in accredited office-based outpatient surgery centers were studied from 2000-2002. Serious complications were infrequent, occurring 1 in 298 cases or 0. 34 percent with death occurring 1 in 51,459 cases or 0. 0019 percent, which is comparable to the overall risk of such procedures performed in hospital surgery facilities, this publication makes me think about my life or my beauty Well, someone has to defend cosmetic plastic surgery, says Rachel Weisz, Hollywood beauty. There are several reasons why she is in approve of cosmetic plastic surgery, that extend beyond her own vested interest of making a living. She also asks,† Where do you draw the line between acceptable vanity and unacceptable vanity? You shower, bathe and get regular haircuts. You color your hair to be lighter, darker, more dramatic, or to hide the grays. You spend large amounts of money on skin care products and eye creams. You wear cosmetics, buy and wear flattering clothing , pay a fortune for your kids to have straight teeth . Why are these things acceptable but cosmetic surgery, which actually works, is not? Do you know that the entire skin care industry is lying to you? Over-the-counter skin care products don’t work. At best, they don’t work that well. Regardless of how expensive they are, your face will still sag and wrinkle. Women spend an average of $24,000 over their lifetimes fighting wrinkles, and yet, the wrinkles keep coming. † She basically want to covey that she is in approve of cosmetic surgery because is cheaper than using creams or products, she believe in vanity, plus being perfect is the main character in her life. Refutation I have fact about how cans harmful cosmetic surgeries are. October, 2000. A new study suggests that a few patients who seek facial plastic surgery have a personality disorder. Surgery may benefit some of these patients, but others remain discontented and may seek legal recourse from their surgeon. A persons self-image plays a key role in the development of personality. Young men and women with a subjective negative impression of their self-image develop defense mechanisms to cope with low esteem. Later in life, they may request cosmetic surgery to normalize a perceived abnormal appearance. These patients may, in fact, not need cosmetic surgery to address patterns of behavior found in certain personality types. Following surgery, conflict may arise between patient and surgeon. The researchers contend that facial plastic surgeons may encounter this problem. Their study attempts to describe the personality disorders of patients seeking facial plastic surgery to allow the specialist to make an informed decision to treat, or not to treat. The research was carried out by a team led by Henri Gaboriau MD, from the Department of OtolaryngologyHead and Neck Surgery, Tulane University, New Orleans, LA, and H. Devon Graham III MD, from the Alton Ochsner Medical Foundation, New Orleans, LA. The findings were presented on April 28,1999 at a meeting of the American Academy of Facial Plastic and Reconstructive Surgery. The Bible does not specifically address a Christian having plastic surgery or cosmetic surgery. There is nothing in the Bible to indicate that plastic surgery is, in and of itself, wrong. However, there are several things that one needs to consider before deciding whether or not to undergo these procedures. Altering ones body is unnatural, and there are always risks of potential side effects, both physical and psychological. No one should allow himself to be put â€Å"under the knife† without first thoroughly researching all alternatives, risks, and side effects involved with the surgery. A person also needs to fully identify his or her motivation for desiring the surgery. For many with physical deformities; whether genetic or acquired, it is natural to want to fit into society and feel â€Å"normal. † There are also cases of slight abnormalities that would cause someone to feel very uncomfortable with himself, such as a very large or misshapen nose. But many, if not most, plastic surgeries are attempts to meet emotional voids in physical ways, to attract attention, or to seek approval from others. The most important thing to do before making the decision to undergo plastic surgery would be to consult God about the issue. The Bible tells us that God cares about every worry and concern that we have, so we should take our problems to Him (1 Peter 5:7). Through the wisdom and guidance of the Holy Spirit and the Word of God, we have the ability to make decisions that will please and honor Him. â€Å"Charm is deceptive, and beauty is fleeting; but a woman who fears the LORD is to be praised† (Proverbs 31:30). Even the most skilled surgeon cannot hold back the hands of time, and all cosmetic surgeries will eventually have the same result—aging. Those lifted body parts will sag again, and those cosmetically altered facial features will eventually wrinkle. It is far better to work on beautifying the person underneath, â€Å"that of your inner self, the unfading beauty of a gentle and quiet spirit, which is of great worth in Gods sight† (1 Peter 3:4). Conclusion I am against plastic surgery because it is generally unnecessary surgery which comes with very serious risks. Our society places great importance in appearance, which leads to unrealistic standards that young girls and women. Plastic surgery only strengthens these insane standards and weakens the self-esteem of girls and women who do not feel as though they measure up. Learn to love the body you have. And more people want surgery, but we are not becoming uglier as a race, we are just adjusting our notion of what is beautiful and what is not. All of us are the product of billions of years of evolution and sexual selection; we are the direct descendants of 100s of millions of others who have been found sexually attractive by someone else, we cant be that ugly. As wonderful as this piece of modern medical technology may sound, cosmetic surgery is not all that advantageous and in most of all cases, it is not needed. There is no point in transforming a healthy body. That is why the idea of the perfect body image has to be forgotten, and it has to be recognized that everyone is a special human being. Sources Laurie J. Fundukian, Richard H. Camer Blepharoplasty. . The Gale Encyclopedia of Medicine. Ed.. 4th ed. Detroit: Gale, 2011. 6 vols. Print Kimberly,HenryA. ,andPennyHeckaman. â€Å"The-Plastic-Surgery-Sourcebook† Lincolnwood: NTC/ Contemporary Publishing, 1999. Print Liz Jones †If face creams really beat ageing, I wouldnt have had a facelift† 25 July 2011http://www. dailymail. co. uk. Newswire Association LLC â€Å"Plastic Surgery Complications and Deaths are Rare, Despite Highly Publicized Death of Donda West† US Newswire. Nov. 14, 2007 pNA. http://www. plasticsurgery. org National Review â€Å"Survey Shows That More Than Half of Americans Approve of Cosmetic Plastic Surgery† New York, NY ,April 4, 2011 www. surgery. org http://www. washingtonpost. com/wp-dyn/articles/A63931-2004Oct26. html http://www. prweb. com/releases/2013/3/prweb10557201. htm http://www. deseretnews. com/article/865575486/Teens-turn-to-plastic-surgery-experts-tackle-the-when-and-why. html? pg=all.

Sythetic Weed Essay -- Drugs, Teenagers

Synthetic weed This is the best stuff ever you have to try it! This is what some kids would say to one another. They are talking about this drug named K2. It is becoming a trend in most teenagers. Teenagers are being admitted to the hospital more often now. They have found something that is legal and can buy around there home town or over the internet. Parents have never heard of this stuff before. It is scary to think that you cannot even tell if a child is taking K2 because there is no drug test to tell you. I think that K2 is worse than the real marijuana. There are symptoms that do come along with taking this drug as well as long term symptoms. Some people may feel that K2 is not as bad as marijuana. But here are the facts on marijuana. The most illegal drug in America is pot. Not always and not in everyone will pot effect people. When taken pot can trigger a mild euphoria and increased sensitivity to body sensations. Some people experience perceptual distortions and they are usually pleasant. The effects of pot usually climax within an hour or two and then tend to fade all at once in three to four hours. Pot isn’t a single molecule that is a drug like alcohol or cocaine. There is a mixture of about 400 different chemical elements. There are about 85 cannabinoids that are unique to pot. The main cannabinoid is THC that is the main chemical in marijuana that triggers the drugs actions and effects on the body. (A) Some people who smoke their brains have more receptors to the THC than other people and that will affect the experience the users will have with THC to get the high. (b) THC is the chemical that is like a bomb when it goes off but it makes you feel good, it breaks up into about 80 separate by... ...ad K2 is but K2 is the worst of the two. Even though marijuana has more chemicals and the high lasts long than K2, K2 has more symptoms that are more dangers. Such as the heart beating fast more than a minute like marijuana. Also K2 you are vomiting and kids are being taken to the hospital more often now. K2 also has the keys that lock into the receptors better than marijuana and that way you can get a better high. THC is weaker than the chemicals used in K2 also. All of this information shows that it is bad for you. Anything you put in your body that is a chemical has side effects and should be used with caution. The one thing that I wish they would do to stop kids from getting admitted to the hospitals is to inform the kids what they are getting themselves into. Kids think it is good because it is legal but they are not being informed on the dangers.

Law Like love Essay

Different opinions are an aspect of life that is widespread throughout the world. In â€Å"Law like Love†, W. H. Auden intends for the reader to understand that the nature of a person’s perspective is dependent on one’s surroundings, because each person has their own view of the world, causing the formation of many different ideas and inadvertently representing a freedom of speech. Determined by physical and mental environment, an individual’s viewpoint will vary accordingly. For example, in â€Å"Law like Love† Auden writes that a carefree, out-of-doors gardener will see Law as the sun. The sun is something that is a constant component in a gardener’s life. Creating a set of rules and procedures, the sun controls plant growth and work periods, thus unintentionally asserting its power into a gardener’s life. To light- hearted, joyful children, â€Å"Law is the senses of the young†. They do not pay much attention to the responsibilities and rules of society, living in a totally different world from older adults. Acting only when their senses tell them it is justified, children live in a world of innocence. Priests, people who spend their time in church believe that â€Å"Law is the words in my [their] priestly book†. They believe that divine intervention is integrated into every person’s life; and since rules and policies had been inscribe into their â€Å"book†, everything that â€Å"book† discloses is truth, or in other words, Law. Influenced by an individual’s surroundings, the many different perspectives people experience create a multitude of diverse ideas. Ideas are born from the imaginations of people. When each person has their own views on life and how it works, then different ideas will be conceived in each mind, therefore creating countless unlike beliefs and opinions. W. H. Auden’s poem, â€Å"Law like Love† reveals the opinions of many different people on what Law actually is. The gardener believes it is like the sun, the scholars say Law is only composed of crimes, grandfather’s say it is the wisdom of the old, while judges insist that Law is only the Law. Each of these individual’s live their own lives and have different morals and principles, therefore creating different opinions. Examples of political ideas being formed are â€Å"Law is our State† and â€Å"Always the loud angry crowd, Very angry and very loud, Law is We†. This shows that even if there is a  current government who is creating and enforcing the Law, there will always be others who believe they can do better, hence the creation of political parties, all with different political ideologies. In addition to producing ideas, various perceptions and standpoints also help to promote freedom of opinion and speech. Freedom to express your feelings and opinions is a privilege many individuals possess. â€Å"Although I can at least confine, Your vanity and mine, To stating timidly†¦ Like love I say.† demonstrated that W.H Auden believed that Law was like love. He had the liberty to voice his opinions to others without fear of punishment or retribution. The other theories- â€Å"Law is our Fate†, â€Å"Law is our State†, â€Å"Law is We†, â€Å"Law is the clothes men wear†- all indicate ideas Auden had to right to share. Therefore, the sharing of different perspectives on any issue is a freedom that is constantly being promoted. In â€Å"Law like love†, the author intended for the reader to discover that ones perspective is directly influenced by one’s surroundings and environment, and can change constantly, creating many ideas and encouraging the sharing of these ideas. An important feature of life, there will always be conflicting points of views on any matter.

The Issue Of Gender Income Inequality - 1060 Words

Executive Summary This report is going to examine the issue of gender income inequality in terms of age. Gender income inequality can be described as the unequal treatment between men and women in terms of revenue, and has been an issue for women for a long period of time. According to Workplace Gender Equality Agency, the average gender pay gap between full-time men and women increases in accordance to age, when the gap begins to narrow due to reduced income in retirement. This report will explain the main issue of gender income inequality in terms of age, the outcomes, and the solutions for income inequality. 1. Issue Discussion There are a large number of issues concerning income gender inequality in regards to age that are occurring in Australia within the past few years. Corresponding to the information by Australian Bureau of Statistics (Cited in Workplace Gender Equality Agency, 2015,p.3), the gender pay gap difference between both genders in Australia is currently 18.8% and has been static between 15% and 19% for the past two decades. There are several causes that could impacts on income gender inequality which includes: 1.1 Ability to work One of the issues affecting the gender income inequality is the lacking ability of different workers in various ages to perform certain task. The ability to work could be crucial due to its relevance to younger employee may not have enough knowledge and experience as compared to the middle aged employees. For instance, youthShow MoreRelatedGender Inequality : An Ongoing Issue That Occurs Everywhere1420 Words   |  6 Pages Gender inequality is an ongoing issue that occurs everywhere. 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I will also be providing a line graph that shows the unequal income between classes and a second line graph that demonstrates the difference in student success between high decile

Existential Humanistic Paradigm Of Personality - 1845 Words

Article Summaries Paper Alyssa Edwards Lindenwood University-Belleville Introduction I am most interested in the existential-humanistic paradigm of personality in this stage of my counseling education. An Introduction to Theories of Personality (Olson Hergenhahn, 2011) labeled part seven as the existential-humanistic paradigm, joining the two together, so I decided to join them in my paper as well. I chose two articles with focus in existential therapy and one which focused on humanistic therapy. The reason I wanted to research this particular paradigm is because I find that many of my counseling-related beliefs fall within the humanistic frame of personality theory. I also find the theorists included in this paradigm (Kelly, Rogers, Maslow, and May) to be significantly fascinating in my studies. I also chose to research existential theory because I am curious to know more about this theory in the current field in addition to my current knowledge in humanistic theory. Existential Authenticity: A Foundational Value for Counseling by Russel D. Miars In this article, Miars (2002) discusses that the use and adoption of an existential perspective in the counseling field is often viewed as â€Å"inapplicable or a luxury for most clients (p 218).† One purpose of this particular work is to challenge three main misconceptions about the existential perspective; First, an existential perspective in counseling is often viewed as a luxury that is generally relevant to theShow MoreRelatedSnapshot1702 Words   |  7 Pagesbehaviorism as an overarching model in psychology, however, gave way to a new dominant paradigm: cognitive approaches. Humanism and existentialism Humanistic psychology was developed in the 1950s in reaction to both behaviorism and psychoanalysis. By using phenomenology, intersubjectivity and first-person categories, the humanistic approach seeks to glimpse the whole person--not just the fragmented parts of the personality or cognitive functioning. 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Advantages Of Giving Phones For Children - 1285 Words

Advantages of Giving Phones to Children In this essay, I would like to point out the benefits of letting a child have a cell phone when he/she is in elementary and in high school. Advantages to giving your child a phone would be for emergencies, parental contact, and academic help. There are also many disadvantages to letting kids have a cell phone and I would like to point out a few. They are a distraction in school, they can cheat in test and other assignments in school and they can use it in social media in an inappropriate behavior. It is very important to weigh both sides and consider if a phone is the best decision for the child. I think the advantages outweigh the disadvantages and kids should have a phone. Allowing the child to have a cell phone is the best decision because, â€Å"cell phones are inevitable in today’s world†, according to the Putnam County High School Informational Article. When an emergency happens, the child will be able to let the parent know by calling them and telling them what happen. For small emergencies like missing the bus in the morning, the child can call their parents and let them know they missed the bus. Other more serious emergency, for example when they hurt themselves ridding their bikes, getting a flat tire, or their car breaking down, if they have their personal phones they can call a reliable source and get help from them. Many phones contain apps that can give the child a vast amount of very useful information.Show MoreRelatedHow Technology Has Changed Our Society848 Words   |  4 Pagesbasis. Children utilize computers, cell phones, and television to their learning advantage. The way children are developing is very different than children of past generations because of the new technology they are growing up with (Taylor). As the use of technology increases amongst all age groups, there is evidence that shows it impacts children intellectually and socially. People are starting to use technology at a younger age. Now it is common to see a five year old with their own cell phone. SchoolsRead MoreElectronic Use Of Electronics As A Good Thing1342 Words   |  6 Pageselectronics can also give teens more security throughout their daily lives. Teens benefit from electronic in various ways, they have the chance to open doors leading up many great things, and by denying the use of electronics they also deny many advantages offered by them. Having electronics as part of teens life can expand their mind and develop new skills. Teens could learn various things, from a culture and language to an instrument and the building of things from everyday objects. 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A critical analysis of an event contemporary issue Free Essays

string(93) " can understand the biggest ROI from branding and by retaining and increasing new customers\." Abstract This paper provides an exploration of branding as interrelated to event management and experiential marketing. Different concepts and ideas are investigated in order to provide a relevant understanding of how adequate branding initiatives can impact future event management decisions. The relationship between brands and customers is emphasised throughout the paper in an attempt to focus on the importance of creating a personalised brand experience to different individuals. We will write a custom essay sample on A critical analysis of an event contemporary issue or any similar topic only for you Order Now Therefore, the paper argues that branding is a fundamental element of ensuring proper event management activities in the contemporary business context. Introduction It has been indicated that brands serve different functions. At the most basic level, brands represent specific markers for the offerings provided by companies. For consumers, brands are associated with simplification of choice, reducing risk and guaranteeing a high quality level. The process of making branding decisions and undertaking particular tasks is important part of events management (Caru and Cova 2007). Brand positioning provides a relevant direction for marketing activities and establishing competitive advantage. Research shows the close relationship between brands and customers. Brand relationship quality has emerged as multidimensional because it consists of different dimensions, including self-concept, commitment, interdependence, etc. (Kotler and Keller 2006). Branding has been linked with the importance of brand experience and experiential marketing. The objective of this paper is to explore the aspects of branding as linked to experiential marketing and how this impa cts future event management decisions. This paper will explore links between branding and experiential marketing from both academic and practical angles. It will also look at how these concepts affect future management decisions (Caru and Cova 2007). The main objective of this paper is to critically review the branding importance in event management and how it impacts event management’s core decisions, how branding adds value to event management by developing a strong brand identity and new methods of linking with contemporary markets and emerging audience needs (Keller and Lehmann 2006). It is important to explore what performance signs could increase its added value for event management. Furthermore, this study focuses on the specificity of event management in terms of investigating how different trends like branding, technology, social media and events can add value to event management and improve the components of event planning. The study also investigates the contribution of branding from the perspective of b rand management research (Kotler and Keller 2006). Strong branding strategy is an essential part of the overall business strategy, as currently many multi-national corporations and event organisers are facing different challenges of achieving a position to strengthen the brand. Specificity of Branding and Its Relevance to Event Management One of the meanings of branding is intangibility, which indicates that a brand is established on intangible relations and values, making brand performance hard to define and measure. There has not been a universal definition of brand management in the literature (Keller and Lehmann 2006). Brand management faces many challenges in the contemporary business world, as companies and consumers are experiencing more products and services. It has been suggested that a strong brand holds various associations and has the capability to shorten the consumer decision making process, reduces the company risk, and sets different expectations (Kotler and Keller 2006). Furthermore, it has been argued that branding plays the same role in event planning. It has been recommended that the power of a brand lies in what audiences have learned, experienced, observed, and listened about the brand as a result of their experiences through an event (Caru and Cova 2007). The strength of a brand mostly reflects in its perception by customers, and thus it is experiential in nature. Successful event management needs to understand how the brand strategy should be executed and communicated with event audiences and how audiences respond to it. Event management companies are expected to recognise the strength of branding and how it can connect with audiences. For instance, if organisations offer a valuable brand experience to customers, they will achieve a substantial competitive advantage. Businesses choose to take part to organise an event for various reasons (Crowther 2010). Small companies may want to experience what live branding can provide. Many large and multi-national corporations prefer face-to-face interaction through different events to receive a quick response. Whether small or large, event companies generally participate for many reasons, for example to strengthen branding and event awareness, generating leads, connecting with future and exist ing audiences and educating event attendees etc. The main reason for companies to participate in an event is to launch or strengthen their brand (Keller and Lehmann 2006). Event management allows the company to grow and express its particular distinctiveness directly. Through event planning, companies normally select the perfect venue to share their ideas, thoughts, and name in the most appropriate for their purposes manner they want to show to people. Companies have been noted for their commitment to support various initiatives that popularise the brands they offer (LeSalle and Britton 2003). Many businesses decide to arrange events based on the branding opportunity offered by the event. The use of different host events is useful to create and showcase the brand of their business, as these could be charitable events or certain volunteering activities. Hosting events also allow different companies to direct the attention of their business and to attract potential audiences, which are considered more cost efficient (Kotler and Keller 2006). Organisations constantly enhance the features of their brands through the improved process of event management. As a result, their customer base grows on a regular basis. Another significant reason companies choose to arrange and participate in an event is to show their potential through brand features and enhancing different methods to improve event management and to recognise a target audience. The introduction of branding initiatives is important for companies to connect more personally with their customers (Crowther 2010). Branding may lead to extensive customer engagement, with a chance for positive personal interaction that establishes loyalty. Furthermore, event managers know that companies can understand the biggest ROI from branding and by retaining and increasing new customers. You read "A critical analysis of an event contemporary issue" in category "Essay examples" The main challenge for companies is to gain the attention of their customers accompanied by the disruption of daily work. At events, companies enjoy the chance to increase their brand awareness and revenue by introducing to their audience different types of products or services they may be interested in (Caru and Cova 2007). Branding provides organisations with an opportunity to focus on improving customers’ personal experience of the brand. Accurately planned and implemented branding can generat e a huge amount of revenue after the event has ended. In other words, companies increase the impact of their event by giving audience a reason to share their experience with products and services. Brand management frequently faces many challenges in a highly competitive environment (Keller and Lehmann 2006). In the contemporary unpredictable markets it is particularly important for event managers to monitor attendees’ needs and involvement. The brand is considered an intangible asset that strengthens the value by its strong connection with the associations, ethics and drivers of the audience. Consumers attend events for different reasons, including educational, informative, entertainment, etc. These reasons are influential and have benefits in their own ways (Crowther 2010). The information provided to individuals through branding is important to understand the nature and applicability of different brands. For instance, customers may differentiate the useful characteristics of a particular electrical appliance over another one in the market. If customers attend events for educational or awareness purposes, the branding information should be presented properly and considered the key component of an event. When a company hosts an event, it expects to gain adequate control over the e vent’s branding information and the audience it wants to draw in (Keller and Lehmann 2006). Being in this position provides the company with the authority to define how it wants to be portrayed and what type of audience it wants to attract. If companies are attentive about targeting their attendees, the ROI (Return on Investment) will be accomplished and the audience would show their interest in the company and their brand. However, this is not always the case because customer targeting initiatives may not be successful. Companies have access to an audience that is exposed to their brand and message at every turn. Furthermore, attendees enthusiastically prefer to contribute their skills and expertise in the programs and activities companies tend to provide during the course of the event (Caru and Cova 2007). Branding can be a powerful tool to generate a competitive advantage. A definition of brand culture indicates a focus on a company’s culture in which employees consider the importance of specific brand values (Keller and Lehmann 2006). The brand culture concept helps companies realise why this is so important. Brand cultures are considered important for event management. Branding also refers to aspects of pre dictable knowledge and thus expands the dimensions of brand culture (Crowther 2010). Unless they can experience products and services or encounter exceptional brand stories through events, individuals are generally determined to support the taken-for-granted option to understand the brand. In addition to the aspects of taken-for-granted knowledge, there are two motives for this stability. Psychological research suggests that branding culture is strong because individuals are cognitive (Keller and Lehmann 2006). Sociological research (Keller and Lehmann 2006) also suggests that branding cultures are strong and reliable because brand cultures are collective by including many people and being expressed in a variety of contexts (talk, product experiences, advertisements, etc.). However, there are drawbacks to these studies because branding culture is multidimensional. It cannot be simply perceived as cognitive or collective in nature. Branding normally manages events, brand images, and associations through different marketing networks. Therefore, individuals need to adopt a holistic approach to understand the dimensions of brand management (Kotler and Keller 2006). Importance of Branding and Experience Marketing A particular definition of experience marketing is the introduction of particular marketing activities that are customer-oriented and create a strong connection with customers. Based on this perspective, customer experiences arise from various aspects to include in-store interactions, communication patterns and packaging (Kotler and Keller 2006). Such experiences also take place as a result of both online and offline marketing activities. Experience marketing is viewed as a consistent and systematic approach to measuring the way in which customers feel about the brand (LaSalle and Britton 2003). Thus, the experience concept is quite different from other customer constructs in the field of marketing. Likewise, experience as part of experience marketing is different from motivational and affective factors, such as brand attachment and involvement (Kotler and Keller 2006). Brand attachment usually evokes persistent customer emotions, while involvement shows the perceived significance and personal relevance of a particular brand. Experience in this sense does not emerge as an emotional relationship concept. One of the essential concepts of experience marketing is experiential value that is closely linked with the idea of strengthening consumer bonds in organisations. Undoubtedly, an experience is found to have a much more persistent impact than an exposure to certain products and services offered by companies (Forlizzi and Ford 2000). In this way, the experience marketing concept directly appeals to customers in the sense of helping them feel what it is like to be a part of a particular organisation. Relationships between Brands and Customers Nonetheless, the relationship between brands and customers has been revolutionised to a certain degree. The new marketing era is that of experience marketing, which focuses on providing consumers with a brand experience that adds value to their lives (Caru and Cova 2007). It has been indicated that providing a real experience to individuals is an important part of persuading them about the quality of the offered products. It could be argued that there is nothing genuine about the connections between commercial organisations and customers, rather that they are a way of extracting as much money as possible from them. Experience marketing may provide adequate evidence that marketing practices have continuously evolved in the past several decades, shifting from the focus from products to building strong customer relationships and brands. It is important that positive experiences of customers become institutionalised within the respective marketing system in order to deliver the essence o f a certain brand (Keller and Lehmann 2006). This indicates that there is no gap between the promise presented with the brand and the consequent brand delivery to customers. Personal experiences enable individuals with a relevant opportunity to make informed purchasing decisions. Therefore, an adequate customer experience is more likely to produce high satisfaction in individuals who aim to purchase certain products or services (Caru and Cova 2007). Marketing communication has been identified as an essential aspect in contemporary business sectors. Marketing communication methods include advertising, direct and indirect mail, leaflets, altering the product packaging and sales promotion (Addis and Holbrook 2001). These activities are promoted alongside marketing sponsorship, public relations, and scientific, digital and live brand experiences. Research indicates that selected marketing channels are incorporated with other organisational tools to increase the impact of this strategy and more successfully achieve marketing communication core objectives (Kotler and Keller 2006). The experiential marketing approach is focused on a two-way incorporation in real-time, a live brand experience and thus a considerable deeper consumer relationship process (Prahalad and Ramaswamy 2004). Live brand experiences are typically apparent in the shape of live marketing events that permit the consumer to live, respire and experience or feel the brand through interactive transmitted connections and actions. The actions are typically designed to include value to target audiences in their own atmosphere, during their ordinary existence (Caru and Cova 2007). However, live brand experiences are basically existent in two-way branded experiences. They can be uniformly successful across many interactive scientific technologies and policies that assist marketing communication between customers and brands in real time. For example, consumers can contribute in live brand experiences on television where the TV shows substance is fluid, and they participate and add their contribution in actual time (Keller and Lehmann 2006). Creating a Live Brand Experience Similarly, a live brand experience can be stimulated online in a practical way in order to target more customers. Research shows that live brand experiences are seldom taken part in alone and the sophisticated marketing management tends to incorporate experiential marketing with other marketing tools and techniques to utilise a broad collection of marketing channels (Kotler and Keller 2006). Marketing departments in various multinational corporations prefer to utilise each marketing channel to accomplish different organisational goals and objectives (Maghnati et al. 2012). Advertising is frequently implemented in experiential marketing to achieve brand awareness program and to increase and sustain recognition of the brand or product within big markets. Advertising is normally effective at raising brand awareness; however, it is expensive to implement at a proper level (Schmitt 2010). When used on a larger level in experiential marketing, advertising can have a low cost per thousand (CPT), although generally it is a costly tool and can generally only be used to affect leading brands that can manage to run large advertising campaigns. Digital marketing or E-marketing is one of the fastest growing marketing channels in the current technological era. Consumers are linking with various brands online more than ever before, and E-marketing can also be cost-effective marketing channel for promoting brands online and generating sales and revenue via digital marketing (Maghnati et al. 2012). Viral marketing is also a rising marketing discipline, which is part of the digital range: an effective viral campaign uses a word-of-web to promote brand awareness. However, these marketing channels usually work together; at present, they are delivering successful marketing campaigns internationally for global brands and small businesses equally. Though brands and companies gain benefit from using these marketing channels, marketing departments are searching for new ways to operate and use these channels l in order to connect with their target audiences in a deeper way (Obonyo 2011). The basic idea is to build strong relationships that create brand loyalty and brand sponsorship. Additionally, experiential marketing may transform consumers from shoppers into dependable individuals who perceive the brand in certain terms, and share their personality and core marketing message or features to their families, friends, colleagues and local communities (Schmitt 2010). Experiential marketing is method way of identifying, recognizing and satisfying customer demands or needs and ambitions, engaging them through two-way marketing communications that take brand personalities into real life and include value to the target audience (Maghnati et al. 2012). Research shows that experiential marketing is incorporated into specific methodologies, which always are connected with target audiences and add value through relevant and appropriate brand communication dimensions (Schmitt 2010). The methodology was sound and objective in reaching particular conclusions pertaining to experiential marketing. The experiential marketing movement was established around one concept, involving two-way marketing communication between the brand and the target audience in actual time. As a result, live brand experiences are considered to be the core feature of experiential marketing. Other marketing communications channels are also playing their role in the process (Schmitt 201 0). They are being selected and integrated to increase marketing channels, which strengthen the impact of the big marketing idea known as live brand experience (customer experience). Conclusion This paper has explored the aspects of branding and how they are related to experiential marketing. In addition, emphasis was placed on determining the impact of branding on future event management decisions. It has been suggested that experiential creativity is at least partly concerned with offering a shopping environment that is appropriate to the customers, which can encourage them to the purchasing process (Schmitt 2010). The paper has suggested that experiential marketing provides an adequate way to achieving strong relationships with customers who may have an opportunity to experience different brands in a personal way. Furthermore, experiential marketing is also focused on getting consumer feedback, judgments, thoughts, actions and connections (Kotler and Keller 2006). All these aspects contribute to define and design a live customer experience and thinking about marketing. Experiential marketing has modified the past marketing concept that only focused on customers and custo mer service. Just as branding culture is established collectively through the participation of customers in experiencing brands, dividing branding strategies into different parts is a collective or a single branding decision for companies. It depends on the decision of branding or marketing directors to use one branding strategy over another (Caru and Cova 2007). Powerful branding provides a competitive advantage in an event not only with respect to audiences but also in relation to different brand partners (Kotler and Keller 2006). The paper concluded that a well-built brand culture also provides the firm with considerable influence in configuring event policies and negotiating with other brands. References Addis, M. and Holbrook, M. (2001) ‘On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity’, Journal of Consumer Behavior, Vol. 1 pp 50-66 Caru, A. and Cova, B. (2007) Consuming Experience, London, Routledge Crowther, P. (2010) ‘Strategic Application of Events’, International Journal of Hospitality Management, Vol. 29(2) pp227-235 Forlizzi, J. and Ford, S. (2000) ‘The Building Blocks of Experience: An Early Framework for Interaction Designers’, Proceedings of the DIS 2000 Seminar, Communications of the ACM, pp 419-423 Keller, K. L. and Lehmann, D. R. (2006) ‘Brands and Branding: Research Findings and Future Priorities’, Marketing Science, Vol. 25(6) pp740-759 Kotler, P. J. and Keller, K. L. (2006) Marketing Management, New York, Pearson Prentice Hall LeSalle, D. and Britton, T. A. (2003) Priceless: Turning Ordinary Products into Extraordinary Experiences, Boston, Harvard Business School Press Maghnati, F., Ling, K. C. and Nasermoadeli, A. (2012) ‘Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry’, International Business Research, Vol. 5(11) pp169-177 Obonyo, M. (2011) ‘Experiential Marketing, Experiential Value, Purchase Behaviour and Customer Loyalty in the Telecoms Industry’, Dissertation. Makerere University Prahalad, C. K. and Ramaswamy, V. (2004) ‘Co-Creation Experiences: The Next Practice in Value Creation’, Journal of Interactive Marketing, Vol. 18(3) pp5-14 Schmitt, B. H. (2010) ‘Experience Marketing: Concepts, Frameworks and Consumer Insights’, Foundations and Trends in Marketing, Vol. 5(2) pp55-112 How to cite A critical analysis of an event contemporary issue, Essay examples